IPL mulls multiple broadcasters in new rights deal


IPL Media Rights: The new media rights tender for the Indian Premier League (IPL) could have the involvement of multiple broadcasters for the first time. For years now, the media rights of the IPL have been sold to a single party, however this time things could change as according to an insider from BCCI, more the party, more the BCCI would get the revenue. Follow InsideSport.IN for more updates. 

IPL Media Rights: BCCI eyes MEGA DEAL, mulls creating non-exclusive category

According to Cricbuzz, The genesis of the idea finds reflection in the sale of English Premier League (EPL) rights in which Sky Sports, BT Sport, Amazon Prime Video and BBC Sport have got rights to broadcast the football matches. Industry insiders reveal that one of BCCI’s plan is to create a non-exclusive category which will enable multiple television stations to broadcast the same games, simultaneously.

It may push the expected revenue beyond Rs 30,000 crore with multiple parties among Star, Sony, Reliance’s to-be-launched sports channel and Amazon getting a pie of the IPL, considered the most lucrative cricket property in the world.

IPL Media Rights: BCCI eyes MEGA DEAL, mulls creating non-exclusive category

“That is apparently a suggestion given to the BCCI. We will have to wait for the ITT (Invitation To Tender) document to see if it has been implemented,” said a top executive of a media selling company.

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IPL 2022: IPL mulls multiple broadcasters in new rights deal
IPL 2022: IPL mulls multiple broadcasters in new rights deal

Another feature of the rights would be the segregation between television and digital rights, something BCCI secretary Jay Shah recently indicated. If implemented, it would eliminate the system of a composite bid – one jumbo offer to appropriate out all packages with a mega amount which would be higher than the sum of the different parts. It was through a composite bid that Star staved off the dual challenge from Sony and Facebook last time. The amount was a staggering and mind-numbing figure Rs 16,347 crore.

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To help broadcasters recover the investment, the BCCI is also believed to be planning to increase the strategic timeout duration to three minutes from the existing 150 seconds. Usually, there are about 100 units of 30 seconds each (about 3000 seconds) for advertisements, including timeouts, in an IPL game. Extended timeout duration means more time for the inventories.

With 2 teams added to the rooster, the 10-team league will have 14 extra games which is just about 25 per cent increase in the number of matches which should automatically translate to 25 more in the revenue. So the expected number whuch the broadcast deal would be acquired would be around Rs 20,000 crore from the existing Rs 16,347 crore.

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IPL 2022: IPL mulls multiple broadcasters in new rights deal

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