IPL Media Rights Tender – Amazon, Google PULLS OUT from IPL Tender: In what comes as a big setback to the Board of Control for Cricket in India (BCCI), Amazon and Google have not submitted their TECHNICAL BIDS. This means both the TECH-GIANTS have pulled out of IPL Media Rights Race. BCCI is today evaluating the TECHNICAL BIDS and incumbent Disney Star, Reliance Viacom18, Sony Network have submitted the BIDS Follow IPL Media Rights Tender, IPL live updates on InsideSport.IN.
Who all have submitted Technical BIDS?
- Disney Star
- Reliance Viacom18
- Sony Network
- Times Internet
The bids will be evaluated TECHNICALLY by the BCCI Legal and finance committe team. The Technical evalatuation will be completed by 6PM today.
The bidders who qualified technically will advance to the BIDDING ROUND which will be conducted on Sunday.
IPL Media Rights Tender: Big Setback for BCCI, Amazon set to pullout from IPL Media Rights race: REPORT – Follow LIVE UPDATES
Amazon Pulls OUT – Check WHY? The US E-Commerce giant will not participate in the E-Auction.
Reason a report by Bloomberg says is that company already has invested huge amounts in the Indian market. And they don’t see any value in investing $7-8 Billion more for the Indian market.
The report has quoted internal people involved in the deliberations. The report says they officially connected with Amazon Representatives but did not get any reply.
Amazon Foray into Sports Streaming – But IPL Doesn’t fit the bill?
- The retail titan has spent hundreds of millions of dollars on European soccer rights.
- Amazon also has a deal to broadcast Thursday Night Football in the US at $1 billion a season until 2033.
Who are the Rest of the BIDDERS? Amazon’s surprise pullout leaves the field open now. Viacom Reliance, Disney Star and Sony Sports will be the key players now in the bidding.
IPL Media Rights E-Auction – All you need to know
- When is the e-auction?
The IPL has decided to carry out the bidding for the first time via the e-auction. The E-Auctions will take place on Sunday in Mumbai at 11 AM with all bidders bidding from the confines of their own offies.
There is no end date and the e-auction will continue until all bids are exhausted.
- What is the shelf life of the rights?
The rights cycle spans for five IPL seasons: from 2023 to 2027.
- How many packages are there?
There are four packages: A, B, C and D.
- Package A consists solely of TV rights for the Indian subcontinent only.
- Package B caters to digital rights only and exclusively for the Indian subcontinent.
- Package C contains digital rights for a special bouquet of matches, including the playoffs, for the Indian subcontinent only – NON-EXCLUSIVE Package
- Package D, which comprises rights for the Rest of the World for both TV and digital, is divided into two sub-categories: combined ROW or five individual regions.
- What matches comprise Package C?
- Package C comprises ‘Special Package’ matches. The number of matches in this package, the IPL has said, will vary depending on the total number of matches in the season.
- If the IPL comprises 74 matches (like IPL 2022), the Special Package will have 18 matches.
- If there are more than 74 matches in a season, then the Special Package matches will rise in steps of two for every additional 10 matches.
- Why its a SPECIAL PACKAGE is because it is a NON-EXCLUSIVE Package.
- How does the bidding process work?
Each of the four packages has a separate per match base price.
Bidders will need to list an amount that is at least the cumulative base price amount (74 x base price for each package). The highest bidder will get the rights for individual packages.