FIFA announces to end its partnership with EA Sports

FIFA sign

FIFA and EA Sports Partnership Ends: FIFA and EA Sports are not in their best terms right now and EA is likely to lose the luxury of being the only gaming studio to own the licensing rights of FIFA. The partnership between FIFA and EA Sports has been exclusive for over three decades and recently EA Sports has shed some light in renewing their naming rights in the game. It looks like things didn’t turn out so well and FIFA aims to enhance the football eSports domain by collaborating with multiple gaming studios. FIFA is likely to end its exclusive partnership with EA.

FIFA and EA Sports Partnership Ends: Recently a statement was released which said, FIFA is bullish and excited about the future in gaming and esports for football, and it is clear that this needs to be a space that is occupied by more than one party controlling all rights”. FIFA aims to increase its reach to the gaming and esports portfolio. EA sports used to be the only franchise to own the branding of FIFA and has played a vital role to their success. FIFA stated “The future of gaming and esports for football stakeholders must involve more than one party controlling and exploiting all rights”.

FIFA EA Sports end partnershipEA Sports is in a cumbersome situation right now and fans have mixed reviews about the exclusive rights of FIFA. This will help to encourage other gaming studios to focus on new football games and increase the popularity of football esports. It is expected that many new football games will emerge and for football fans, what could be better news than that? FIFA also said that they are willing to maximize all future opportunities for football and gaming fans. This move will also help football esports to gain more popularity and with more accessible football games.

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