Amazon set to pullout from IPL Media Rights race


IPL Media Rights Tender – Follow IPL live updates – In what comes as a big setback to the Board of Control for Cricket in India (BCCI), Amazon have reportedly decided to pull out of the race to buy IPL media rights for the next cycle (2023-27). According to reports in Bloomberg, the American firm is not interested to join the mega-money battle with the likes of Star, Viacom18 and others. Follow IPL Media Rights Tender, IPL live updates on InsideSport.IN.

 

IPL Media Rights E-Auction – All you need to know

  1. When is the e-auction?

The IPL has decided to carry out the bidding for the first time via the e-auction. The E-Auctions will take place on Sunday in Mumbai at 11 AM with all bidders bidding from the confines of their own offies.

There is no end date and the e-auction will continue until all bids are exhausted.

  1. What is the shelf life of the rights?

The rights cycle spans for five IPL seasons: from 2023 to 2027.

  1. How many packages are there?

There are four packages: A, B, C and D.

  • Package A consists solely of TV rights for the Indian subcontinent only.
  • Package B caters to digital rights only and exclusively for the Indian subcontinent.
  • Package C contains digital rights for a special bouquet of matches, including the playoffs, for the Indian subcontinent only – NON-EXCLUSIVE Package
  • Package D, which comprises rights for the Rest of the World for both TV and digital, is divided into two sub-categories: combined ROW or five individual regions.
  1. What matches comprise Package C?
  • Package C comprises ‘Special Package’ matches. The number of matches in this package, the IPL has said, will vary depending on the total number of matches in the season.
  • If the IPL comprises 74 matches (like IPL 2022), the Special Package will have 18 matches.
  • If there are more than 74 matches in a season, then the Special Package matches will rise in steps of two for every additional 10 matches.
  • Why its a SPECIAL PACKAGE is because it is a NON-EXCLUSIVE Package.
  1. How does the bidding process work?
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Each of the four packages has a separate per match base price.

Bidders will need to list an amount that is at least the cumulative base price amount (74 x base price for each package). The highest bidder will get the rights for individual packages.



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