UNITED BY SUMMITS
The Free Hiker 2 wasn’t the only thing adidas TERREX announced in the last few months. At the close of the Summer, the sub-label debuted their newest endeavor: United by Summits. Presented alongside an accompanying short film, the campaign aims to make the outdoors a more inclusive space by “celebrating all the different personal summits people reach every day.” Through this, the Three Stripes are inviting adventurers — whether solo or a part of a group — to apply to have their own ascent, expedition, or project funded and supported by the My Summits initiative.
“The outdoors should feel accessible to every single person,” says Carla Murphy, General Manager adidas TERREX, explaining the idea behind United by Summits. “At adidas TERREX, we’re on a mission to change the way the outdoors is represented, to challenge the notion of what makes a summit, and to connect more people in nature. We’re doing this by celebrating all the different peaks people reach every time they take an adventure, no matter the climb, as well as the diverse communities, groups and individuals who are out there achieving their goals every day. By showcasing these personal summits, we believe we can challenge the norms and expectations of what the outdoors means and encourage and invite more people to get outside and connect with nature to find out what their own personal summit looks like.”
Applications are currently live and can be submitted from August 18th to October 14th. Following the deadline, a team of judges will select three winners from three separate categories: adventure, community, and sustainability. This trio of projects will then be brought to life in the first half of 2023.